§ I · The Trade
In 1972, G.D. Sharma established a spirits trade in Rajasthan, India. For more than five decades, he operated that business with a clarity of conviction that became the standard the rest of the family worked by.
To his family he was Nana Ji. To the trade he was a man of unbroken routines — the kind that compound into a reputation. The same hours every day. The same standards on every batch. The same patience over decades.
§ II · The Standard
The business grew because the work was sound. The reputation that surrounded it grew because nothing about the work was ever shortcut. Liquid quality was not negotiable. The relationship with a producer outlasted any single deal. The work compounded quietly while the noise of the moment came and went.
The example was the lesson.
§ III · The Inheritance
For Anu Spirits Limited founder Ikshit Sharma, Nana Ji was not a teacher who handed down maxims. He was a presence to learn from by watching. He didn't speak much about the work.
What Ikshit took from years around him was a way of carrying yourself in this trade — a way of choosing what to invest in, what to refuse, and how long to wait. Those principles weren't said. They were lived in front of him until they became his own.
§ IV · The Continuation
That foundation traveled with Ikshit when he moved to Canada. He spent more than five years on the LCBO buying floor in Ontario. The work shaped every decision he made on the buying side. It became the operating logic of the agency he later built at Anu Spirits Limited.
The trade Nana Ji started in 1972 has now spanned over five decades. The Toronto agency operating today carries the same standard forward — learned by example, never spoken about much, and rigorously kept.