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Anu Spirits Limited is an LCBO licensed sales agent and alcohol distributor headquartered in Toronto, Ontario. The company imports, distributes, and launches premium alcohol brands across Canada through LCBO, SAQ, BCLDB and the Atlantic provincial boards. Spirits, wine, beer, RTDs and ciders, end to end, from listing to retail execution.
Indian Spiced Rum
Bro Code
Goenchi FeniBrand Partners
LCBO Products
Countries
Years of Legacy
We import. We distribute. We manufacture. We launch new alcohol brands from a napkin sketch all the way to a Canadian shelf. Most companies do one of these. We do all of them under one roof.
LCBO call submissions, AGCO licensing, provincial board management, and full retail and HORECA distribution across Ontario.
We build your Canadian identity. Marketing strategy, cultural activations for the South Asian diaspora, digital campaigns, and retail execution.
Help brands bottle and produce outside their home territory. Setup new product lines for the Canadian palate. Ideas to shelf-ready products.
Ontario today. Alberta active. British Columbia, Saskatchewan, and coast-to-coast. We build the infrastructure for national distribution.
Got an idea for a spirits brand? We provide concept development, sourcing, regulatory navigation, branding, and full launch strategy.
Former LCBO insider knowledge. Data-driven placement, store-level activation, and real-time performance optimization. We know what sells.
If you have an alcohol brand and you want it in Canada, we are the people who get it there. Concept, formulation, regulatory, bottling, listing, distribution. Every step.
You have a concept. We turn it into a brand Canadians reach for. Naming, positioning, visual identity, go to market strategy, regulatory navigation through AGCO and federal licensing. We have done it before and we will do it again.
From flavour profiles to formulation, we work with master blenders and distillers to develop liquid that stands up against anything on the shelf. Whether you want a spiced rum, a craft gin, or something nobody has seen before, we build the recipe from scratch.
The bottle sells the first one. The liquid sells every bottle after. We handle everything from custom mould design and glass sourcing to label production, closures, and packaging. Your brand shows up shelf ready, looking like it belongs next to the big names.
Getting listed is one thing. Moving product is everything. We plug your brand into our distribution network across Ontario, manage LCBO call submissions, handle retail execution, HORECA placement, and build the sales engine that keeps reorders coming in.
Most agencies handle one of these. We handle all four. That's why our partners stay with us from concept to reorder.
Start Your Brand
Heritage
Bro Code
Rutland Square
Rock Paper Rum
Festival CultureIndian craft beer. Scottish gin. Jamaican rum. Award-winning wines. South African reds. Indian single malt. Each of these is a partner we represent end-to-end across Canada. Real producers, not catalogue entries.
Goan Cashew & Coconut Feni
Award-Winning Indian Wines
Chai Spiced Scottish Gin
15% Crafted Brut
The Legendary Premium Beer
Award-Winning Craft Beer
Saffron Lager
Indian Spiced & Craft Rums
London Bone Dry & Pink Gin
Indian Single Malt Whisky
Single Malt Whisky XR
Ready-to-Drink Cocktails
100% Jamaican Rum
Premium Indian Whisky
South African Wines
Award-Winning Indian Craft Cider
Seaside Craft Gin
Our grandfather, Nana ji, built it in Rajasthan over fifty years. We watched. We learned. Now we're putting that same obsession into our own in-house brand, made in Canada. Three generations in, one bottle, finally on a Canadian shelf.
Soon.
Find our products at LCBO stores across Ontario. Click to view on LCBO.com.
Spirit · Goa, India · 750mL
Artisanal Goan spirit crafted from hand-harvested cashew apples. A celebration of the guardian angels who kept feni alive.
View at LCBO
Spirit · Goa, India · 750mL
Traditional Goan coconut toddy spirit. Smooth, tropical, and rooted in centuries of coastal heritage.
View at LCBO
Wine · Maharashtra, India · 750mL
Italian heritage meets Indian terroir. Dark plums, black pepper, with subtle earth and leather on the palate.
View at LCBO
Wine · Maharashtra, India · 750mL
From the mineral-rich terroir of Akluj. Plum, tobacco, black olives, and dark fruit complexity.
View at LCBOWine · Maharashtra, India · 750mL
Pale straw with green hints. Grapefruit, passion fruit, and guava with lively acidity.
View at LCBO
Wine · Maharashtra, India · 750mL
India's most internationally awarded wine. Fresh tropical fruit, smooth elegance, and zesty acidity.
View at LCBOGin · Edinburgh, Scotland · 700mL
World's first Oolong tea-infused spiced gin. 13 botanicals including cardamom, cinnamon, and vetiver.
View at LCBOIndian Spiced Rum. Sherry Cask Single Malt. Indian Single Malt Whisky. Three submissions in motion. More on the way.
Rock Paper Rum
Kadamba Whisky
Gianchand Whisky
Most of our work starts with a producer or founder asking the same handful of questions. Here are the honest answers.
An LCBO sales agent is a licensed representative who submits products for LCBO listings, manages retail placement, runs in-store activations, and handles ongoing sales execution. The agent is the bridge between a producer and the LCBO buying floor. Anu Spirits is a full-service LCBO licensed sales agent based in Toronto, Ontario. We handle quarterly call submissions, retail and HORECA placement, and store-level activation across the province.
Launching an alcohol brand in Canada has six real steps. Federal and provincial licensing through AGCO and CFIA. Liquid formulation and bottling. Label approval. A listing through a provincial board like LCBO, SAQ, or BCLDB. A distribution and sales partner. And ongoing retail execution. Anu Spirits handles every one of those steps, from concept on a napkin to a bottle on a shelf.
LCBO listings go through quarterly call submissions handled by a licensed agent. The submission needs liquid samples, marketing materials, financial backing, a clear consumer story, and a sales forecast. We manage every part of that submission for our partner brands. Half of the work is the paperwork. The other half is knowing what the buying floor wants this season.
Yes. We import spirits, wine and beer from India, Scotland, the UK, the Caribbean, South Africa and beyond. We handle customs, AGCO and CFIA compliance, provincial registration, and full distribution from port to shelf. Most of our partner brands began as a producer overseas asking how to get into Canada. We turn that question into a route.
Anu Spirits Limited is headquartered in Toronto, Ontario. We are active across Ontario and Alberta today, with active expansion into British Columbia, Quebec and the Atlantic provinces. If you have a brand and you want it on a Canadian shelf in any province, the conversation starts here.
Both. Roughly half of our portfolio is established producers from overseas who need a Canadian agent. The other half is new brands we incubate from scratch, including our own in-house brand coming next year. The work is the same either way: liquid that holds up, a story that lands, and a sales engine that keeps reorders coming.
Two reasons. First, our founder worked more than five years inside LCBO before launching this company. We know what gets bought because we sat on the buying side of the desk. Second, we run import, distribution, manufacturing and brand launch under one roof. Most agents handle one piece. We handle the whole route.
From signed agreement to a bottle on shelf, plan on six to twelve months for an established import brand and twelve to eighteen months for a brand built from scratch. The variables are AGCO and federal licensing turnaround, LCBO call cycles (quarterly), formulation rounds, label approval, and bottling lead times. We give every partner an honest timeline up front, then work the levers we control to compress it.
Costs vary by category and ambition. A serious launch covers liquid, packaging, regulatory work, listing fees, marketing budget and a first production run. Spirits run higher than beer or RTDs. We give every prospective partner a transparent breakdown of every line item after our first call. No hidden numbers, no inflated retainers, no guessing.
Yes. We are an Ontario-headquartered LCBO sales agent, with active distribution in Alberta and growing presence in British Columbia (BCLDB), Quebec (SAQ) and the Atlantic provinces. National distribution is part of how we approach every brand from day one, even if Ontario is the first listing.
The honest playbook for getting your spirits, wine or beer brand onto Canadian shelves. Written from inside the LCBO buying floor.
Every alcohol brand sold in Canada needs federal CRA Excise licences and provincial AGCO licensing in Ontario (or the equivalent in SAQ, BCLDB, ANBL). Before any conversation about LCBO listings can begin, you need a licensed Canadian sales agent on record. That's where we come in. We hold the AGCO Manufacturers Representative licence and submit on behalf of dozens of partner brands.
LCBO listings happen through quarterly call submissions. Each cycle, the buyers issue calls for specific categories (Indian whisky, Scottish gin, craft cider, ready-to-drink cocktails, etc.). Your agent submits liquid samples, marketing assets, financial projections and a consumer story. The buyers select. Selected products move into testing, listing approval and shelf placement. We have done this hundreds of times.
Ontario is the largest single alcohol market in North America by volume sold through one buyer. But SAQ, BCLDB, ANBL and the Alberta private model each have their own rules and reach. Brands that win in Canada plan a national rollout from day one. We work all four routes and align listing timing across provinces so each launch builds momentum for the next.
The Canadian consumer is one of the most premiumized and most diverse alcohol audiences on earth. Indian, Caribbean, South Asian, Eastern European, French Canadian and Indigenous palates all live in the same market. A brand that travels here is a brand that respects that. We help producers tune positioning, packaging and price for this reality without diluting what made them great at home.
A listing is the start, not the finish. Sustainable brands run consistent retail activation, in-store demos, HORECA placement, retail signage and digital marketing the moment the listing goes live. We run that machine across Ontario and beyond. Most brands that don't get reorders fail at this step. Most brands that win, win because they invested here.
The Canadian alcohol industry rewards patience. The brands that have endured here did not arrive overnight. They earned shelf space through liquid quality, partner trust and consistent execution year over year. Every brand we represent is built on that timeline. If that's your timeline too, we should talk.
Anu Spirits Limited is an Ontario-based LCBO agent and alcohol sales agency. We launch alcohol brands in Canada from end to end. Spirits, wine, beer, RTDs and ciders. Below is exactly what each part of our work looks like, written so you know what you'll actually get when you work with us.
We are a licensed LCBO agent. Our AGCO Manufacturers Representative licence lets us submit your brand directly to LCBO buyers, manage your LCBO listing, and represent your product across LCBO retail and HORECA accounts in Ontario. As your LCBO agent we handle the quarterly LCBO call submission, sample logistics, financial paperwork, listing maintenance and ongoing in-store activation. If you are looking for an LCBO agent in Toronto or anywhere in Ontario, this is the start of that conversation.
We operate as a full alcohol sales agency in Canada. That means we don't just submit listings, we sell them. Our team works with LCBO category managers, restaurant buyers, hotel beverage directors and independent retailers. We build distribution plans by region, hit targets, and report performance back to producers transparently. As a sales agency we are accountable for moving cases, not just for paperwork. This is the part most LCBO agents forget: a listing without sales execution dies on the shelf.
Launching alcohol in Canada has a defined regulatory path. You need federal CRA Excise registration, AGCO licensing in Ontario (or the provincial equivalent in SAQ, BCLDB, ANBL), label approval, a licensed agent on record, a registered importer if your liquid is made overseas, and provincial listings. We handle every step from concept to first case sold. If you are searching for how to launch alcohol in Canada, this is the route we take with every brand we represent. Our typical timeline is six to twelve months for an established import brand and twelve to eighteen months for a new brand built from scratch.
To launch alcohol in Ontario you need an AGCO Manufacturers Representative licence (held by your agent), a CRA Excise licence, federal label approval (CFIA), an LCBO product code, and a quarterly LCBO call submission accepted by the buying floor. Once listed, the work shifts to retail execution: shelf placement, store-level activation, HORECA outreach to bars and restaurants, and consistent reorder management. Anu Spirits handles the entire Ontario launch path, from the first AGCO submission to the day a customer picks the bottle off the LCBO shelf.
We distribute alcohol across Canada. Active routes today: Ontario (LCBO retail and licensee), Alberta (private model), and growing into British Columbia (BCLDB), Quebec (SAQ) and the Atlantic provinces (ANBL, NSLC, NLC, PEI). National distribution is built into how we plan every brand from day one. If you are an alcohol importer Canada-bound, an alcohol distributor Ontario-based, or a producer looking for a Canadian distribution partner, the conversation starts here.
For brands that don't yet exist, we build them. Concept, naming, formulation, bottling, labeling, regulatory and launch. For brands that do exist, we contract manufacture in Canada (so you avoid duties and fit Canadian labelling rules) or run private label production for retailers and chains. This is the deepest end of our work. It's how we go from napkin to LCBO shelf for clients who don't want the eight-month learning curve themselves.
Anu Spirits Limited is headquartered in Toronto, Ontario and works with brands nationally and globally. Distribution is active across all major Canadian provincial liquor boards. Producers represented are sourced from five countries spanning India, the United Kingdom, the Caribbean, and South Africa.
Producer, distiller, entrepreneur. If you have a brand worth drinking, we have the licence, the relationships, and the buying floor experience to get it in front of millions of Canadians.
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For producers, retailers, distributors and prospective partners. Submissions are composed in your default mail client. Anu Spirits Limited responds to all inbound inquiries within one business day.
