Notes

Selling drinks in Canada, the short version.

Four things producers ask us before anything else. Short answers here, because the useful part of this work is judgement applied to your product, not a general explainer.

Written by Ikshit Sharma, Director, Anu Spirits Limited · Updated 24 July 2026

The four questions

Canada is a controlled market. That single fact reshapes pricing, timing, who holds your stock and how long your cash is out. Most of the surprises producers hit here come from assuming it works like an open market.

We are an LCBO licensed sales agent in Toronto with nine products on shelf and 21 brands on the books. If you want a view on your specific product rather than the general case, that is a conversation, and it is free.

Send us the product

Tell us what you make and the price you need to hit. We will tell you whether there is a route here.

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