The brands you'll
drink next year.
On the shelf today.

An LCBO sales agent is a licensed representative who submits products for LCBO listings, manages retail placement, runs in-store activations, and handles ongoing sales execution. The agent is the bridge between a producer and the LCBO buying floor. Anu Spirits is a full-service LCBO licensed sales agent based in Toronto, Ontario. We handle quarterly call submissions, retail and HORECA placement, and store-level activation across the province.

Launching an alcohol brand in Canada has six real steps. Federal and provincial licensing through AGCO and CFIA. Liquid formulation and bottling. Label approval. A listing through a provincial board like LCBO, SAQ, or BCLDB. A distribution and sales partner. And ongoing retail execution. Anu Spirits handles every one of those steps, from concept on a napkin to a bottle on a shelf.

LCBO listings go through quarterly call submissions handled by a licensed agent. The submission needs liquid samples, marketing materials, financial backing, a clear consumer story, and a sales forecast. We manage every part of that submission for our partner brands. Half of the work is the paperwork. The other half is knowing what the buying floor wants this season.

Yes. We import spirits, wine and beer from India, Scotland, the UK, the Caribbean, South Africa and beyond. We handle customs, AGCO and CFIA compliance, provincial registration, and full distribution from port to shelf. Most of our partner brands began as a producer overseas asking how to get into Canada. We turn that question into a route.

Anu Spirits Limited is headquartered in Toronto, Ontario. We are active across Ontario and Alberta today, with active expansion into British Columbia, Quebec and the Atlantic provinces. If you have a brand and you want it on a Canadian shelf in any province, the conversation starts here.

Both. Roughly half of our portfolio is established producers from overseas who need a Canadian agent. The other half is new brands we incubate from scratch, including our own in-house brand coming next year. The work is the same either way: liquid that holds up, a story that lands, and a sales engine that keeps reorders coming.

Two reasons. First, our founder worked more than five years inside LCBO before launching this company. We know what gets bought because we sat on the buying side of the desk. Second, we run import, distribution, manufacturing and brand launch under one roof. Most agents handle one piece. We handle the whole route.

From signed agreement to a bottle on shelf, plan on six to twelve months for an established import brand and twelve to eighteen months for a brand built from scratch. The variables are AGCO and federal licensing turnaround, LCBO call cycles (quarterly), formulation rounds, label approval, and bottling lead times. We give every partner an honest timeline up front, then work the levers we control to compress it.

Costs vary by category and ambition. A serious launch covers liquid, packaging, regulatory work, listing fees, marketing budget and a first production run. Spirits run higher than beer or RTDs. We give every prospective partner a transparent breakdown of every line item after our first call. No hidden numbers, no inflated retainers, no guessing.

Yes. We are an Ontario-headquartered LCBO sales agent, with active distribution in Alberta and growing presence in British Columbia (BCLDB), Quebec (SAQ) and the Atlantic provinces. National distribution is part of how we approach every brand from day one, even if Ontario is the first listing.

Yes. We supply licensed bars, restaurants and hotels across Ontario. Ordering runs through official LCBO channels with the LCBO as seller of record, and the minimum order is one case. We back every account with staff tastings, serve specs and menu support. Start at our trade page or email ikshit@anuspirits.com.

Yes. We import the product, handle federal excise and CFIA compliance, manage provincial registration, and take the brand through LCBO listing routes in Ontario, with SAQ, BCLDB and other provincial boards as the rollout grows. One agreement covers the route from your distillery or winery to a Canadian shelf.

A licensed firm that represents alcohol producers to provincial liquor boards such as the LCBO, SAQ and BCLDB, and to retail and HORECA accounts. The agency holds the AGCO and provincial licences, submits products for listing, manages placement and drives sales. Anu Spirits is a full-service alcohol sales agency doing exactly that from Toronto.

Look for a licensed AGCO Manufacturers Representative with live LCBO listings and real category experience. Ask what they have listed, how they run retail execution and who actually walks the stores. We are glad to share our listing record and store coverage on a call.

You need federal CRA Excise registration, AGCO licensing through your agent, CFIA label approval, an LCBO product code and an accepted LCBO call submission. Once listed, retail execution and HORECA outreach drive the sales. We handle the full Ontario path from first submission to first sale.